Tech

8 Types of Data Brands Should Collect to Optimize the Use of Sentiment Analysis

Sentiment analysis is a powerful tool for understanding the interactions between customers and brands. It’s used to examine public opinion about products, events, brands and more. However, many companies are failing to collect necessary data to make full use of sentiment analysis tools that are available to them. This article discusses eight types of data […]

Tech

Emerging trends in data analytics

Given the current technological advancements, businesses market their products on online platforms such as social media. Gone are the days when most businesses would rely on clients walking into the business premises. Most customers are online, and this is where the business should focus on advertising their businesses. Marketing requires companies to understand the market […]

Tech

What Features Should Your Sit-Stand Desk Have?

Most of the office employees are undergoing seasoned ailments that are resulting from inactivity behind the swivelled office chairs. This curse had become sedentary until the sit-stand desks have come out to save humanity. A lot of workplaces are adopting more of them to keep the walk-the-wellness-walk mantra alive. With a variety of options live […]