Just as there are white label reputation services, there is also white label reputation management software. The big difference between the two is that one involves manual services provided by people while the second incorporates automation. From a user perspective, the automation aspect can be beneficial because it provides a far wider reach utilizing the Internet, computing, and the vast ability to pour through thousands upon thousands of transactions to find potential reputation risks that need addressing or monitoring.
The Ideal White Label Software Back-End Design
Ideally, a quality white label reputation management software should be able to provide a user a variety of SEO and social media scanning tools, a mobile connection for working on the go, web functions so that it can be integrated with current web platforms, and some API capability for your cloud accounts to work with the software. Advanced programs also incorporate customer review management as well as CRM add-ons as well for the marketing analyst types. For maximum flexibility as well, the software should be cloud-based so that a client doesn’t have to fuss with internal network management, licensing compatibilities and installations.
Key User Tools to Look for in Function
Once installed, the benefits should include components that can provide the following:
- Find online and track references to a company’s name and contact information when it is posted by a third party.
- Be able to track and identify reviews of a company on major opinion sites like the Better Business Bureau, Trustpilot and Yelp.
- Be able to push positive reviews out to review sites in multiple industries to account for crossover factors.
- Have the capability to prioritize reviews for quick attention focusing of the user on critical points of reputational stress.
- Be responsive to primary search source reviews like those on Google or Facebook with simple and intuitive interface designs for the client.
- Be able to perform automated SEO audits of the client for ongoing search ranking reporting.
- Be compatible with dashboard designs for easy visualization and in-the-moment decision-making.
- Have the ability to expand and scale up in service scope as needed to match a client as they grow in complexity over time.
Unfortunately, there isn’t one perfect white label reputation management software for everyone. Clients have to be willing to do a bit of homework and sleuthing to find the packages that fit their needs the best. Then again, if you have to choose between two robust package that do more than most of what is needed for your company, that’s a pretty good position to be in. The key thing to watch out for tends to be packages that promise a lot and deliver little in practice.